“Street kids feed on garbage everyday. Make a difference. www.cncf.org ”

The Challenge : Vietnam and Mongolia both face a serious problem with street kids, images of them scavenging through garbage for sustenance can be seen everywhere.

The Solution : To inform the public about the grave situation of street kids in these impoverished third world nations, and to urge donations to CNCF – garbage bags shaped as little children were placed in refuse alleyways, carrying the message : “Street kids feed on garbage for everyday suntenance”

Sokak çocuklarına ilişkin bu çalışmada, onların hergün çöplerden beslenerek günlük besin ihtiyaçlarını karşıladıklarına dikkat çekilmek istenmiş. Çocuk şekli verilen çöp torbalarının üstünde yardım fonunun mesajı ve web adresi yer alıyor. www.cncf.org

Künye:
Advertising Agency : Leo Burnett Limited – Hong Kong
Creative Directors : Connie Lo, Brian Ma, Alfred Wong
Art Directors : Brian Ma, Leo Yeung, Martin Tong
Copywriters : Joey Chung, Alfred Wong
Bag design : Yael Mer & Shay Alkalay, Raw-Edges Design Studio
Released : 2008