Künye:
Brand: Apple Mac
Agency: TBWA\Media Arts Lab, Los Angeles
Director: Kirk Kelley
Production Company: LAIKA / House
Chief Creative Officer: Lee Clow
Executive Creative Director: Duncan Milner, Eric Grunbaum
Creative Director/ writer: Jason Sperling
Associate CD / Art Director: Chuck Monn
Senior Art Director: Jamie Reilly
Senior Copywriter: Kevin Tenglin
Agency Producer: Hank Zakroff, Serena Auroux
Country: United States of America
DP: John Nolan
Editor: Michael Corrigan
Producer: Rebecca Bowen
Online: Rex Carter
Editorial Co.: Mad River Post
Editor: Lucas Eskin