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Künye:
Agency: DDB Brasil
Country: Brasil
Title of ad: ARVORE / ARRECIFE
Advertiser: WWF BRASIL
Product: Institucional
Date of 1st Appearance: april /2009
Executive Creative Director: Guilherme Jahara, Marcelo Reis, Julio Andery, Rodolfo Sampaio, Sergio Valente
Creative Director: Murilo Melo, Ulisses Razaboni
Copywriter: Renato Ramalho
Arvore photographers:Guto Nóbrega, Sérgio Prado, Murilo Melo, Flávio Brandão
Arrecife photographers: Guto Nóbrega, Sérgio Prado, Murilo Melo
Ilustrator: Quad Studio (Arvore)
Typographer: Nereu Marinho
Art Buyer: Carolina Galastri
Account Director: PolikaTeixeira, Ana Paula Grassmann
Planner: Phillippe Bertrant
Mídia: Fabricio Andrade e Fabiana Manfredi
Advertiser´s Supervisor: Heloisa Helena de Oliveira