2001′den beri her sene, araştırmasını Superbrands UK’in yaptığı, uzmanlar ve tüketicilerden oluşan bir jüriyle 10.000′in üzerinde marka arasından ülkenin en ‘cool’ 500 markası seçiliyor ve bu markalar bir kitapta toplanıyor. Yine bir aralık ayını daha geride bırakırken, bu markalar açıklandı.

Elimdeki, ilk 20nin yer aldığı listede en çok dikkati çekenler, iPhone’un Aston Martin’i geride bırakarak bu sene 1.sıraya yerleşmiş olması; Agent Provocateur, Ducati, Nike, Bose, Lamborghini gibi markaların ilk 20′den çıkması, Mini, Vivienne Westwood, Facebook, BBC iplayer’in ve iPod’un ilk 20′ye nihayet girebilmiş olması…
(Geçtiğimiz senenin listesi için tıklayınız)

Top 20 CoolBrands 2009/10

1 iPhone / Technology – Telecommunications
2 Aston Martin / Automotive – Cars
3 Apple / Technology – General
4 iPod / Technology – General
5 Nintendo / Leisure & Entertainment – Games & Toys
6 YouTube / Online
7 BlackBerry / Technology – Telecommunications
8 Google / Online
9 Bang & Olufsen / Technology – General
10 PlayStation / Leisure & Entertainment – Games & Toys
11 Xbox / Leisure & Entertainment – Games & Toys
12 Tate Modern / Leisure & Entertainment – UK Attractions & The Arts
13 Dom Perignon / Drinks – Champagne
14 Virgin Atlantic / Travel – General
15 Ferrari / Automotive – Cars
16 Sony / Technology – General
17 Mini / Automotive – Cars
18 Vivienne Westwood / Fashion – Designer
19 Rolex / Fashion – Accessories, Jewellery, Watches
20 BBC iPLayer / Online

Category Winners 2009/10

Architecture & Development / Urban Splash
Automotive – Cars / Aston Martin
Automotive – Motorbikes / Ducati
Drinks – Beer & Cider / Guinness
Drinks – Champagne / Dom Perignon
Drinks – General / Innocent
Drinks – Spirits / Jack Daniel’s
Fashion – Accessories, Jewellery, Watches / Rolex
Fashion – Designer / Vivienne Westwood
Fashion – Footwear / Jimmy Choo
Fashion – Lingerie / Agent Provocateur
Fashion – Streetwear / Nudie Jeans
Financial Services / Virgin Money
Food / Green & Black’s
Home Products & Furnishings / Le Creuset
Leisure & Entertainment – Games & Toys / Nintendo
Leisure & Entertainment – Restaurants & Coffee Shops / The Ivy
Leisure & Entertainment – Uk Attractions & The Arts / Tate Modern
Media – Magazines / Vogue
Media – Radio & TV Stations / Channel 4
Mobile Telecommunications / Skype
Model Management / Storm
Online / YouTube
Retail / Harvey Nichols
Sports Teams & Competitions / McLaren F1
Sportswear & Equipment / Nike
Technology – General / Apple
Technology – Telecommunications / iPhone
Toiletries – Cosmetics / M.A.C
Toiletries – Fragrances / Jean Paul Gaultier
Toiletries – Haircare / ghd
Toiletries – Skincare / Kiehl’s
Travel – Agents & Tour Operators / Trailfinders
Travel – General / Virgin Atlantic
Travel – Hotel & Resorts / Shoreditch House