Death Valley is a mockumentary TV show following a police force as they brutally deal with undead perpetrators – zombies, werewolves and vampires. Instead of advertising the show directly, we invited people to “dislike” brutal violence towards undead species.
Advertising Agency: McCann Erickson, Belgrade, Serbia
Creative Directors: Vladimir Cosic, Jana Savic Rastovac
Art Director: Nenad Dodic
Copywriter: Bojan Babic
Account Manager: Milos Stankovic