If each one of us turns off the faucet while brushing teeth, we save enough water to supply all Portugal inhabitants during a month and a half. / If everybody leaves the tap running while washing the dishes, we waste the same amount of water that flows over the Niagara Falls during a week.

If every person recycles a single glass bottle, we save enough energy to keep 3 billion light bulbs turned on during a whole day. / If no one recycles absolutely anything, garbage enough to fill 1.900.000 football fields can be produced per year.

If each person plants one tree, we may have back three times the amount that has been destroyed of the Amazon Forest. / If all of us use paper sheets abusively, 49 billion trees can be cut per year.

“Now we are 7 billion. For better. Or for worse.”

Bu işi çok beğendim. “7 milyar kişi doğaya karşı sorumlu/sorumsuz davranırsa neler olur?” çok güzel örneklerle anlatılmış…

Advertising Agency: Leo Burnett, Lisbon, Portugal
Executive Creative Directors: Erick Rosa
Creative Director: Luciana Cani
Art Director: Thiago Arrighi
Copywriter: Carolina Markowicz
Illustrator: Thiago Arrighi
Account Director: Tiago Reis
Account Executive: Beatriz Rebelo
Client Contact: Gonçalo Cavalheiro, Inês Mourão