Kreativme » lego

LEGO: Red, Blue, Green, Yellow Bricks

Gülnur Durusoy — Tue, 24 Jan 2012 11:29:50 +0000

The ads appeared on four consecutive pages. LEGO is a company that has fostered imagination, invention and creativity for over 60 years. So it is unusual for these ads to feature only long copy with minimal imagery. However, upon reading each of these scenarios the ad comes to life in a way that is unique only to the reader and how they see these playtime scenarios in their mind’s eye. Typographic elements of kerning contrasted with tracking allow the reader to almost get lost in the copy selecting keywords for their imagination. The fourth ad in the series, “Yellow Brick” features a notepad with the tagline “Every LEGO brick tells a story. Build yours.”

Chief Creative Officer: PJ Pereira
Creative Director / Copywriter: Aricio Fortes
Creative Director / Art Director: Paulo Coelho
Account Executive: Lo Braz
Illustrator: Eduardo Gomes
Via

Lego: Words Puzzle

Gülnur Durusoy — Tue, 13 Sep 2011 06:55:26 +0000

Agency: TBWA, Costa Rica
Creative Director: Byron Balmaceda
Art Director: Gabriela Soto
Copywriter: Byron Balmaceda
Illustrator: Gabriela Soto
Additional credits: Gustavo Solis
Via

Lego: Imagine

Gülnur Durusoy — Tue, 02 Aug 2011 16:25:31 +0000

Advertising Agency: Ogilvy Malaysia
Exe Creative Director: Gavin Simpson/Robert Gaxiola
Creative Director: Eric Yeo
Art Director: David Stevanov
Copywriter: Greg Rawson/Ross Fowler
Illustrator: Tan Tsun Wen Andrew/
David Stevanov/Greg Rawson
Lego Artist: Nicholas Foo
Lego Builders: Too Jun Jie/Inessa Loh/Darshan Kadam
Via

Lego: Star Wars

Gülnur Durusoy — Tue, 22 Feb 2011 21:22:09 +0000

Advertising School: Escola Cuca, São Paulo, Brazil
Art Directors: Diego Mourão, Gustavo Dorietto
Copywriter: Lucas Mohallem
Via

Pilot Extrafine: Tattoo

Gülnur Durusoy — Wed, 21 Jul 2010 09:32:16 +0000

Kalemin nasıl ince bir ucu olduğunu siz düşünün…

Lego | Unleash the Dragon

Gülnur Durusoy — Mon, 11 Jan 2010 11:44:28 +0000

Fotoğraf sevimli ama üzerinde biraz oynanması gerekli sanki, ejderhanın daha net gözükmesi için.

Advertising Agency: McCann, Oslo, Norway
Art Director: Geir Florhaug
Copywriter: Frank Standal Dybhavn
AD assistant: Robin Hagen, Nettan Stubberud
Account Director: Paal Tarjei Aasheim
Photographer: Svein Utigard

Tribute to 80′s Games with Lego

Gülnur Durusoy — Fri, 04 Sep 2009 11:13:16 +0000

İsveç ikili Rymdreglage(Daniel Larsson+Tomas Redigh)’nin yarattığı; Pacman, Tetris, Mario gibi 80lerin favori oyunlarına tribute niteliği taşıyan stop-motion, bol legolu ’8 bit trip’ videosu tam “15.000″ saatte çekilmiş ve şu ana kadar Youtube’da “2.850.000″ kişi tarafından izlenmiş.

via:Grapplica

Legotomi | Bir Legonun Anatomisi

Gülnur Durusoy — Thu, 26 Mar 2009 10:01:14 +0000

Lego anatomisi? Lütfenn.. Maksat çocukların beyin gelişimleri ise lego adamdan bile anatomi dersi verilir ;) Hatta balon-köpekten ve oyuncak ayıdan bile.. BrainOBrain Jumeira, Hindistan’daki BrainOBrain Kids Academy’nin franchiselarından biri ve yüksek ihtimalle en zeki çocuklar buradan çıkıyor. Fazla “imaginative” çocuklar.. :)

Advertising Agency: FP7, Dubai, United Arab Emirates
Executive Creative Director: Marc Lineveldt
Creative Director / Copywriter: Neil Walker-Wells
Art Director / Typographer / Illustrator: Jason Freeny at MoistProduction
Art buyer: May Farhat
Advertiser’s supervisor: Raji

Lego Fashion Show | Lego Moda Şovu

Gülnur Durusoy — Tue, 18 Nov 2008 14:17:33 +0000

Jean Charles de Castelbajac, 2009 ilkbahar-yaz koleksiyonunu gerçek mankenler ve podyum yerine lego animasyonu hazırlatarak sıradışı bir şekilde tanıtmış.

[Victoria's Secret'ın böyle bir animasyonla tanıtım yaptığını düşünüyorum da, ne hayal kırıklığı yaratırdı :)]